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Known as “the Godfather of Toy Figures,” Hong Kong–based artist Michael Lau is renowned for his collectable vinyl toys and graffiti-style illustrations. His latest collaboration with PUMA brings the design process to life – from scribbling first ideas to manufacturing the final product. The Reverse Hoodie offers a fresh perspective on the classic PUMA style with an upside-down pocket and 'REVERSE' graphic print.
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