Under Armour

Under Armour, Inc. is an American sports equipment company that manufactures footwear, sportswear and casual wear. Under Armour thinks about the future and thus considers the most ethical, efficient and sustainable ways of production. It all started in 1996, when the company launched its first T-shirt, bringing technological innovations such as HeatGear and ColdGear fabrics, which keeps athletes comfortable between the extremes. The brand's value ladder consists of several key areas. These include sustainable behavior, equality, celebrating wins and loving athletes.